Olivia Dello Buono says, “When used effectively, color theory can be one of the most powerful tools an email marketer can work with. After all, the right color choice can help convey the value of your emails.

Color can instantly set the mood, evoke emotion and spark a psychological reaction that gets people to take action. In fact, 90 percent of a subscriber’s first impression is based on color or visual cues alone.

90 percent of a subscriber’s first impression is based on color or visual cues alone.

Let’s take a look at how colors can have a major impact on how your email performance so you can make your campaigns work harder for you.

How color can get the click

According to Kissmetrics, color helps increase brand recognition by 80 percent – and that makes it an incredibly important piece in creating your brand identity. Plus, having your own brand colors can help distinguish you from your competitors”.

Here’s How Email Color Can Impact Subscriber Behavior

AWeber

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