Ronald Dod says, “PPC, or pay-per-click advertising, is a complex digital marketing strategy that is composed of many working parts. A lot of the parts are very technical and require extensive knowledge and expertise. Those generally fall on the back end of PPC, and many people who are working with PPC ads can forget about the ad itself. The biggest part of what your audience is going to see and connect with is the ad copy, and you need to make sure you are putting enough time and effort into making your copy the best it can be.

With that being said, writing copy for PPC ads can be very hard, especially if you don’t consider yourself to be a quality writer. It isn’t going to matter how great your landing pages are or how effective your targeting is if your ad text can’t capture attention. The good news is that you don’t have to be a seasoned copywriter to come up with killer text. You just need to understand your business and then have a few good tricks up your sleeve.

Elements of the Ad

Within the PPC ad, there are several different elements that need copy to attract your audience.

Headline – The headline of your ad is going to be the first thing that people see in your ad. You want to make sure that you coordinate the text within the headline with the keywords in your landing page and ad group”.

How to Create Killer PPC Ad Copy

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