Shubhomita Bose says, “Instagram has done it again.

The Facebook-owned company has grown to more than 600 million users, adding its latest 100 million users in just the past six months. That’s Instagram’s fastest growth rate ever.

Instagram Gains an Edge Over Snapchat

What makes this milestone even more special is that it comes at a time when rival Snapchat has been growing more popular.

To attract users, Snapchat has introduced a slew of new features such as Memories and groupchat. Meanwhile Instagram has rolled out updates to stay ahead of competition. Earlier this year, the company launched Stories, a feature that makes the app less like the old Instagram and more like Snapchat.

More recently, Instagram unveiled its live video feature that allows users to broadcast videos to friends and family in real-time. Once the live stream ends, the live video disappears from the app. Parallels with Snapchat were drawn again when Instagram announced the feature”.

Instagram Adds 100 Million Users in 6 Months, Now at 600 Million

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