‘Mobile marketing in 2017: Five expert predictions’ – Econsultancy
Nikki Gilliland says, “What will 2017 mean for the world of mobile marketing?
Our experts have already outlined what they think are some of the biggest mobile trends of the past year, so now it’s time to look ahead to the next twelve months.
If you want to learn more about mobile marketing, be sure to check out the following resources from Econsultancy:
1. Contextual marketing
Carl Uminski, Co-Founder & COO at SOMO Agency:
I foresee a greater emphasis on context for marketing through third party or OS level apps.
Apple’s emphasis on providing access to third parties through its owned services such as Maps, Siri and iMessage in iOS10 creates a new opportunity to market to people during the process of performing an activity – and these ‘contextuals’ are likely to be more easy to convert than via reach alone”.
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