‘Snapchat Spectacles: A Simple Guide for Marketers’ – HubSpot
Sophia Bernazzani says, “A great storyteller once said, “brevity is the soul of wit.” And although William Shakespeare wasn’t alive for the invention of video, we think he would agree with our marketing spin: “Brevity is the soul of video content.”
Video content has exploded on social media: Videos are watched by 82% of Twitter users, and 100 million hours of video are watched on Facebook every day.
But those platforms aren’t the only ones engaging users through video: Snapchat video views jumped to 10 billion per day, more than doubling in less than a year. And Snapchat users now watch nearly 800 hours of video content per second.
In an effort to keep that growth moving forward, Snap Inc. (Snapchat’s parent company) unveiled Spectacles — sunglasses with a built-in video camera to easily record Snaps and transfer them seamlessly to the mobile app — in September 2016“.
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