‘The 5 Marketing Trends to Keep Your Eyes on for 2017’ – Entrepreneur
Liraz Margailt says, “As we’ve seen repeatedly this year, it’s always hard to predict the future. But companies try every year, from budget projections to planning marketing strategies. Though we’d all like to be clairvoyant enough to know what the next best thing will be, it’s incredibly hard to accurately predict new trends well enough to get a jump on the competition. There are, however, trends that we can assume will continue over the next year.
Here’s our pick for trends to keep an eye on for the upcoming year.
1. Detailed content.
Content marketing has been adapting and growing over the last 10 years. In the past year, we have seen a particularly large leap forward in detailed content. It’s no longer enough to have strong keywords, links, and good meta tags. Your content needs to be relevant and interesting enough for people to read more than the first paragraph. With so much content out there, every piece needs to reach exactly the audience looking for it. Otherwise, it simply gets lost in the noise of other content”.
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