‘UX in 2017: What do the experts predict?’ – Econsultancy
Ben Davis says, “Customer journey mapping, AI, VR and design; how do our experts see UX changing in 2017?
Here’s what they had to say…
(Don’t forget, you can learn more about UX by downloading User Experience and Interaction Design for Mobile and Web.)
Customer journey mapping
Phil Williams, senior UX designer, PRWD:
With the rise of AI over the next 12 months, it will be interesting to see how brands can be consistent throughout a journey.
For example, I can order an Uber from Alexa (Amazon’s AI) on my Amazon Echo, get a notification on my Apple watch when it arrives and split the fare with my friend on messenger. How will Uber ensure their brand values are met with so many different interfaces?
What was once a slick looking app now turns into a disjointed journey lost in a web of ‘human’ interactions. This will be a problem for lots of business, but in reality it’s nothing new, just a little more complex”.
Comments are closed.
