‘Why live video was the biggest social trend of 2016’ – Econsultancy
Nikki Gilliland says, “With the introduction of Facebook Live in April, 2016 became the year that real-time streaming really took off.
In our yearly roundup on social media, many industry experts cited it as the one of, if not the biggest trend.
So why was has live video become such an important medium for brands? And what exactly should they be doing to capitalise on it in 2017?
Let’s delve into the topic a little more.
(Note: Despite other platforms introducing live video features, this article mainly focuses on Facebook)
Why are brands using live video?
When Facebook Live launched last year, it certainly wasn’t the beginning of live video being used as a content marketing tool.
We’d already seen many brands experimenting with Periscope for about a year or so, including early pioneers like Red Bull and Mastercard“.
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