Alex Wolk says, “In our world of a million distractions, classic selling points like design or price might no longer be enough to sway consumers to your company. It’s become imperative these days for your brand to tell a story and better yet, to stand for something.

With climate change and pollution at the top of many people’s minds, many companies have sought to make their business practices more environmentally friendly not only as a matter of principle but also as a way to leverage their efforts into a marketing device.

Many consumers are looking to buy products that don’t hurt the environment and make them feel like they are contributing to the solution. But just because you change an internal process doesn’t mean consumers know about it. Businesses interested in implementing sustainable practices should explore how those practices can translate into new ways of marketing their products”.

5 Tips to Turn Your Company’s Sustainable Practices Into Marketing Opportunities

Business.com

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