‘Creating a Local SEO Welcome for New Neighbors and Travelers’ – MOZ
Miriam Ellis says, “In our ongoing quest for local prominence, are we leaving anybody out in the cold? For years, a fundamental message I’ve shared with almost every incoming local business client is that they need local SEO, specifically, because they need to be found on the web by local people. I’d estimate that 98% of everything our industry writes about is tied to this concept, and while this focus is sensible, today I’d like to highlight an underserved (but enormous) target local market: non-local people.
Consider these statistics:
- According to the U.S. Census Bureau, 40,093,000 residents move annually — averaging 14.19% of the population.
- According to AAA, 35% of US families planned to take a vacation of 50+ miles in 2016.
- According to the Global Business Travel Association, Americans took an estimated 488.1 million business trips in 2015 — that’s 1.3 million work-related trips happening every day of the year”.
Creating a Local SEO Welcome for New Neighbors and Travelers
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