‘Ecommerce in 2017: What do the experts predict?’ – Econsultancy
Nikki Gilliland says, “What will be the biggest trends to hit the world of ecommerce next year?
With 2017 drawing ever closer, it’s time to do a little star gazing, with help and insight from our experts as to what we’ll all be talking about.
If you’d like to learn more about ecommerce, book yourself into one of the following training courses from Econsultancy:
- Ecommerce and Online Retailing Training
- Conversion Optimisation – How to Deliver Digital Growth Training
- Usability and Persuasion in E-commerce Training
Seamless customer experience
Matt Curry, Head of Ecommerce at LoveHoney:
I think we’ll be seeing a lot more zero-friction experiences. The recent announcement of Amazon Shop is a good example of this in the real world, but online we’ll be doing everything we can to get out of the way of someone trying to order.
Everything from seamless identification, automated intelligent orders, native payments in the browser and on IoT devices, to sites that customise their UI on the fly”.
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