‘How Online Businesses Can Prepare for 2017’ – Entrepreneur
Thomas Smale says, “With 2017 on the horizon, it’s time to wind down another calendar year and prepare for a new year of opportunities.
As you look to streamline, grow or sell your business in 2017, here are several key pieces of advice on how to make the most of the year ahead.
With technology advancing at an alarming rate, getting left in the dust is a real possibility. As entrepreneurs, we must stay on top of emerging developments and trends. Most industries and niches are affected by not only new emerging technology, but constant updates to existing technology.
Daryn Smith, co-founder of MPULL, wrote on the HubSpot blog: “It might be a time-consuming — and sometimes mind-blogging — task, but keeping up with the latest developments in marketing technology, industry norms and consumer trends is non-negotiable. Today’s well-informed and web-savvy customers expect nothing less.”
Your customers are immersed in a society steeped in consumerism. With easy and accessible access to information, they are likely to be informed about the latest developments. As a marketer, you will need to keep up with them or you’ll be overlooked”.
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