Aaron Agius says, “Q: What forward-thinking tool should marketers look to add to their experience tool belt to get extra value in the future?

A: Picking a single tool here is tricky. Web marketing is evolving quickly, which means the ability to plan strategy effectively (fewer than 30 percent of B2C marketers have a documented strategy) and making data-driven decisions will continue to grow in importance.

I believe we’ll also continue to see methods like influencer marketing and native advertising increase in prominence as well, given the diminishing reach of organic social-media marketing and the sheer number of content messages consumers are receiving every day. It’s getting harder and harder to get content seen, and these two techniques offer a quick bypass for reaching customers who are already engaged.

That said, if I could only pick one technique or tool to focus on, I’d pick email marketing.

Why email marketing?

Email marketing isn’t new by any stretch, but lately, I feel like it’s fallen out of favor among marketers who are looking for the “latest and greatest.” That’s a mistake, as studies consistently prove email marketing is one of the most effective marketing strategies out there”.

The One Marketing Tool Entrepreneurs Should Focus on for 2017

Entrepreneur

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