Emma Brudner says, “Most salespeople are sold on the power of LinkedIn. They keep their profiles in tip-top shape, look up their prospects’ profiles before calling or emailing, and keep close tabs on what potential customers post in groups. Reps also know how to search for prospects and narrow the results down by industry, company, location, and other specifications.

In other words, they have the basics of prospecting on LinkedIn down.

But what if these strategies aren’t yielding enough relevant prospects? While search is the most logical place to look for new opportunities, it’s not the only method. Use the following eight ideas to find new prospects on LinkedIn when search isn’t cutting it.

1) Look at the “People Also Viewed” Sidebar

Don’t you wish you could clone your best customers? Well, turns out you can with the “People Also Viewed” sidebar.

Visit the profile of one of your best customers or prospects, and then look to the right. The “People Also Viewed” box shows other users similar to your contact. You’ve just magically turned one prospect into several”.

8 Little-Known Ways to Find New Prospects on LinkedIn

HubSpot

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