‘Learning to trust the machines: AI and company culture’ – Econsultancy
Ben Davis says, “AI has myriad applications in our industry, but how quickly will marketers accept that the machines know best?
We all like to believe we are rational human beings, and can understand the power of machine learning, just as we understand the simple logic of an A/B test.
But how will company cultures react to machines that could be seen to undermine your star copywriter or best biz dev guy?
The rise of the machines
Machine learning is used to predict how people will react, which is basically what all marketers want to understand.
Applications include:
- personalising advertising
- informing stock levels
- providing customer service (fairly nascent)
- conversion optimisation (copy and web design)”.
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