Alex Wolk says, “In our world of a million distractions, classic selling points like design or price might no longer be enough to sway consumers to your company. It’s become imperative these days for your brand to tell a story and better yet, to stand for something.

With climate change and pollution at the top of many people’s minds, many companies have sought to make their business practices more environmentally friendly not only as a matter of principle but also as a way to leverage their efforts into a marketing device.

Many consumers are looking to buy products that don’t hurt the environment and make them feel like they are contributing to the solution. But just because you change an internal process doesn’t mean consumers know about it. Businesses interested in implementing sustainable practices should explore how those practices can translate into new ways of marketing their products.

It’s not often that changing the way business is done can both lower costs and sell more products. So if you’re in charge of a business that’s looking to do both, try some of these tips below.

Decide what matters

In the past, many businesses developed mission statements that helped them find a true purpose. But most of the time, those mission statements focused on reaching goals, providing products or making customers happy. The same sort of goal-oriented process should be used when trying to embrace sustainable practices”.

5 Tips to Turn Your Company’s Sustainable Practices Into Marketing Opportunities

Business.com

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