Tom More says, “While an image in the past used to have quite the impact on target audiences (remember Facebook’s old news feed?), nowadays marketers are well aware of the fact that a minute of video is worth 1.8 million words. In fact, a video is more powerful than the written word or the photograph that an executive from Facebook has actually predicted the social platform will probably be “all video” in five years.

This dramatic shift means great things for businesses, big and small. It means the more videos businesses post, the more clicks, and traffic they will receive. YouTube viewers, for instance, watch more than 3 billion hours of videos a month, and more than 400 hours of videos are uploaded to the site every minute.

Businesses are realizing they need to invest their time and money in creating videos that will increase their blog traffic and revenue. Here are a few tips you should follow in order to guarantee your company is doing it right, and in order to make sure you aren’t behind in this technological race.

It’s all in the numbers

Businesses want to increase not only the amount of traffic to their pages but also the number of visits their blog posts receive. One of the ways to get noticed by Google and other search engines is by adding a video to your blog and watching as the number of organic traffic to your site increases by 157 percent. In fact, pages with videos on them are 53 times more likely to end up on page one of Google’s search results”.

‘How Video Can Increase Your Blog Traffic

Business.com

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