‘Retailers’ digital ad spending grows 22.5% this year’ – Internet Retailer
Zak Stambor says, “Paid search and video ad spending is up 29.9% and 31.6%, respectively, according to new eMarketer estimates.
Retailers’ digital ad spending is expected to jump 22.5% this year, to $15.81 billion from $12.91 billion last year, according to a new estimate released today by research firm eMarketer Inc.
More than half, 50.8%, of those dollars are being spent on paid search ads, a three percentage point increase from last year. In terms of dollars, retailers are expected to spend $8.03 billion on paid search ads, a 29.9% increase from $6.18 billion in 2015.
Display ads—which eMarketer considers banners, rich media, sponsorships, video and social media ads, such as those that appear in Facebook Inc.’s news feed and Twitter Inc.’s timeline—are expected to account for 42.8% of digital ad spending this year, up from 41.0% in 2015″.
Comments are closed.
