Steve Olenski says, “Billy Joel once famously sang, “It’s always been a matter of trust.” The context in which he sang those words was a relationship between two people—a personal relationship.

But the same thing can be said to describe the relationship between a consumer and a brand: “It’s always been a matter of trust.” If trust is absent, there is no relationship. It’s that simple. And from the findings of a recent MarketingSherpa survey, it appears as if digital marketing is still sitting at the kids’ table when it comes to trust. (highlight to tweet)

Traditional Marketing Firmly Entrenched

In a wide-ranging survey of 2,400 US consumers, evenly split among the various age demographics, one of the topics addressed was the issue of trust. As you can see from this chart of the survey’s findings, digital marketing is not very trustworthy in the eyes of consumers”.

Why Is Digital Marketing Still Fighting to Earn Consumer Trust?

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