‘Why Your B2C Strategy Needs Customer Value Marketing’ – Convince & Convert Blog
Greg Blazewicz says, “Time passes, circumstances change, but the main aim of business is still the same: Generate profit. No profit, no resources for further development, and no company. This often leads to trouble for marketers. They are very often simply unable to quantify effects of their work—their contribution to their company’s profit.
Customer Value Marketing is a new strategy for the B2C sector, aiming at profit maximization from marketing activities. Customer Value Marketing contradicts the traditionally understood inbound and engagement marketing, making marketers directly responsible for the process of income production.
The strategy is based on the customer value and marketing automation concepts, with the main aim of building the highest possible value of a customer over time. This goal is accomplished through automatically personalized client-seller communication.
Why Customer Value Marketing?
Before we talk about the tools, we must explain why the Customer Value Marketing approach was developed in a first place. How was it born? What was the impulse? The inventor of the concept, CEO and Founder of SALESmanago Marketing Automation platform Greg Blazewicz, explains”.
Comments are closed.
