Pratik Dholakiya says, “Search Engine Optimization (SEO) is one of the many aspects of digital marketing that can seem like a foreign concept to a lot of business owners. For that reason, there are a lot of misconceptions surrounding it.

However, upon closer examination, there is really no good reason to avoid incorporating SEO into your marketing strategy. Let’s take a look at some of the reasons why business owners are hesitant to embrace SEO.

1. It’s too complicated

SEO is by no means a walk in the park. But at the same time, it’s not rocket science. Digital marketing is a constantly evolving entity. A strategy that works one week could very well be obsolete the next.

The truth of the matter is that there’s a lot of misinformation about SEO out there. The best strategy for a newcomer is to follow blogs online and read posts regularly to keep up. Here are some useful links — besides Search Engine Land, of course — to get you started:

7 things business owners fear (but shouldn’t) about SEO

Search Engine Land

Sharing is caring