‘How your startup should be using Google AdWords’ – Search Engine Land
Brett Middleton says, “For the founder sitting in coworking spaces like The Farm SoHo or CoCo Minneapolis, or working from a home office, the harsh environment of Google AdWords can feel like a trap. Where do you even start? Do you hire someone to manage your campaigns, or do you try to get by in the beginning by having your intern do it?
No matter what you do, it can feel like the wrong choice; advertising your business for the first time can be very stressful.
But you’re taking a leap, and you should applaud yourself for it — and then use these tips to start generating growth.
Who should own it?
Google does a decent job of making campaign creation fairly straightforward, but there are still several nuances that you may not know about.
When I first started with Google AdWords, I was hired at a small business that didn’t really have the budget for a full-time marketing staff, and I was interviewing as a customer service rep who could keep an eye on AdWords and analytics. I was allowed to learn on the job, taking my certifications from google.com/partners and learning the ropes”.
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