Sarah Patrick says, “There’s no question as to the importance of social media for businesses. In fact, nearly 80 percent of enterprises say it’s the most important factor in digital marketing success, ranking it higher than search engine optimization, content creation, email – even a website.

But, with more noise on popular networks than ever and organic reach dwindling, what’s a marketer to do? The answer of course, is paid social media.

According to a new study from business-to-business (B2B) research firm, Clutch, 86 percent of marketers are now using both paid and organic tactics as part of their social media strategies. In this post, we dive into the data to see how marketers are using paid social media and the key tactics that should be part of your strategy.

Choose the Right Channel

When it comes to paid strategies, Facebook is the top choice for the majority (66 percent) of marketers. This comes as little surprise, due to both sheer numbers – Facebook is closing in on 2 billion active users – and algorithm changes.

With organic reach on Facebook down to a 2 percent, marketers hoping to reach anyone on the network have little choice but to invest in paid advertising there”.

Paid vs. Organic Social Media: How to Strike the Right Balance

Business.com

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