Pamela Parker says, “One of the internet’s most venerable revenue models for content creators sparked a lot of interest in 2016 — is affiliate marketing still viable? And, if so, what does it need to do to adapt to the regulatory guidelines issued by the Federal Trade Commission? Marketing Land columnist Rae Hoffman generously addressed those questions and more in contributions that were among our most popular Content Marketing columns of 2016.

Meanwhile, the perennial topics of creating engaging content (both textual and visual) and of making sure it’s seen, were under discussion in our virtual pages, where Patrick Armitage expressed his admiration of comedian Louis C.K.’s tactics and Rebecca Lieb explained how personal branding and content marketing work together.

One thing’s for certain — content marketing was still king in 2016, and it will continue to be central to digital marketing, whether it takes place on websites, within apps, on social media, within voice interactions or wherever things are happening in 2017.

To get up to speed on where things stand now, in preparation for the coming year, take a look at some of the columns our audience found most valuable this year”.

Content about content is king: 2016’s most popular columns on the topic

Marketing Land

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