Michele Linn says, “I can’t help but be grateful for the CMI community and all of the tips I’ve learned along the way this year. While I always glean so much from our community, I want to pay a special thanks to our Content Marketer of the Year finalists. While all of these individuals offer a lot for us to learn, I’m definitely stealing these six ideas. (You can also get more stolen ideas in this post from 2015 and this one from 2013.)

Test titles on social – and change them after publication

Stolen from: Amanda Todorovich, Cleveland Clinic

While I learned many ideas from Content Marketer of the Year Amanda Todorovich, who runs Cleveland Clinic’s blog, Health Essentials, one suggestion sticks out: When an article is first published, test different headlines on Facebook and Twitter to see what people respond to. Once you have that info, you can adjust the headline in post-production”.

6 Stolen Content Marketing Ideas from the Top Marketers of 2016

Content Marketing Institute

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