‘8 Ways to Avoid Common Video Marketing Mistakes’ – Entrepreneur
Gordon Tredgold says, “Video marketing used to be an expensive and lengthy business, but with the advances in professional video production equipment, smartphone technology and the ease of use of platforms such YouTube, almost anyone can become a video marketer. As a result, this has led to an astonishing 87 percent of online marketers currently using video content in their marketing according to Outbrain.
Faster, easier and cheaper does not always mean superior, but there are a few simple steps that you can take to ensure you create quality videos.According to Juan Rutz and Martin Borer of RutzRoberts Productions, the following represent eight common mistakes aspiring video marketers make and how to avoid them:
1. Excessive “hard selling”
When you apply the “hard sell” it is much like asking your first date to marry you.
Yes, there is a very remote possibility, but you more likely be successful building a relationship step by step. By creating teaser videos, you will intrigue potential clients, further sharing your content and inspiring a continued relationship”.
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