Greg Sterling says, “According to IAB data out today, US advertisers spent $17.6 billion on digital ads in Q3. The trade organization said this was “the highest third quarter for digital advertising spending on record, and represents a 20 percent increase over the same time period in 2015.” It also represents a 4.3 percent sequential increase over Q2.

The chart below shows internet ad revenue growth over the past decade.

For the first half of 2016 the following were the US ad format spending breakouts:

– Search — 50 percent
– Display — 31 percent
– Video — 12 percent
– Other — 8 percent

Mobile ad spending was responsible for 47 percent of all internet ad revenues in the first half, which was up from 30 percent a year ago. According to a forecast from eMarketer, digital advertising will surpass TV ad spending this year”.

Report: US advertisers spent $17.6 billion on digital ads in Q3

Marketing Land

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