Greg Finn says, “Over the past two years we’ve seen Amazon excel at creating demand for Prime Day, a Amazon-generated sales holiday. This week Amazon is launching a new sales day on digital media dubbed “Digital Day.”

The first Digital Day will be a 24 hour event held tomorrow, Friday December 30th and is marketed like a Black Friday for anything digital. These offerings include games, books, TV shows, apps, music and more. Some of the marketed deals include:

– 80% off of video games
– 50% off of movies & TV
– 75% off of digital comics”.

Amazon launches Digital Day, a new sales holiday for digital products

Marketing Land

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