Why the missing “S” in HTTPS will hurt your site #ad
Google wants you to be ‘HTTPS’, a secure site. Secure sites are critical to visitor safety, and Google wants to only send traffic to safe sites. If you want to continue getting traffic from Google you need to make sure you can show people (and Google) an HTTPS URL.
If Google says your site’s not secure, how will your visitors react? Naturally, you will see lost visitors and lower conversions.
This is an urgent problem because beginning in January 2017, Google Chrome starts adding warning labels for any websites asking for passwords and/or credit card information without having SSL (Secure Socket Layer) protection.
SSL is a type of encryption that prevents any information sent between the visitor and the site from being read or forged by a 3rd party. So visitors on SSL secured sites are protected from hackers trying to steal their passwords or credit card data. This is why you need to immediately add SSL certificates to any of your websites that don’t already have them.
Without the HTTPS assurance, many visitors won’t be willing to enter their passwords and they’ll be even less willing to enter their credit card information. Your business can suffer big time.
So far, this only affects visitors using the Chrome browser, but Chrome is reportedly already the most popular browser. Surveys by a number of authorities have found that Chrome users range from 55% to 63% of all visitors. And Firefox, Safari, and others are sure to follow Chrome’s lead.
Now you can make your site secure and do it for free. Cloud Defender shows you how.
Besides securing your own sites, you can charge clients for the same service.
Besides the Google Chrome issue, there are other problems and issues caused by malicious robots.
Distributed Denial of Service (DDOS) attacks have taken down major authority websites. And yours is likely subject to the same issue. Cloud Defender can help you stop these attacks, too.
On top of that, you are probably contending with bad bot traffic from robots scattered around the world. These robots use up your bandwidth. Most service providers charge you based on how much traffic you receive. These bad bots can be costing you a lot of extra hosting fees (for the extra traffic) each month.
Another class of bad traffic comes from Page Scrapers. These robots want to steal your content.
And all of this rogue activity slows down your site, and this slowness creates lower SERP rankings. Also, people get tired of waiting for your site to respond, so your sales suffer.
With Cloud Defender, you can install a virtual ‘cloud’ based security fence that will protect your site from all of these rogue robots, and best of all, this security fence is free.
Even better, you no longer need to be a technical expert to get it set up so it works. With this new training (with software) anyone can do it.
Cloud Defender is your tested, proven system for setting up a secure server for your WordPress site(s).
Besides locking down your entire server, this new solution will also speed up your site page load times, and that can result in a significant boost in conversions, as well as an increase in your SEO score.
And you’ll cover any site you protect (yours or your clients’) with a double redundant system that makes sure your sites stay online no matter what. You and your clients can finally rest easy at night, knowing your sites are protected.
As of this writing, Cloud Defender is under $20, including a developer’s license. Get your copy here: Cloud Defender.
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