Priyanka Desai says, “Content marketing is undoubtedly the most overhyped, overused and least understood marketing strategy used by entrepreneurs, business owners and solopreneurs. Definitely it is not the cure-for all marketing that it’s made out to be.

Blogs, social media and videos has made it relatively easy to create and market content. Similar to entrepreneurship, everyone is doing it. The noise and competition is enormous, there lies the rub. Akin to the rhetorical “grass is greener at the other side”, it is difficult to get heard and seen by readers and potential customers.

Each day thousands of articles tell you how to be successful at content marketing, nearly most of them are click bait struggling to create a reputation. Ironically, most blogs and articles you read on content marketing are nothing more than worthless pieces of content.

Cutting through the unwanted, implement these 7 truths in your content marketing strategy to succeed triumphantly in 2017.

#1. No one gives a damn sh**t about your company until you give them a reason to

Does your content fill a void that your target audience faces? You’d be better off not doing content marketing at all, instead of writing about the benefits and features of your product or service all the time”.

7 Hard Truths About Content Marketing That Will Make You Smarter in 2017

Entrepreneur

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