‘Targeting the Millennial Market For Business’ – Entrepreneur
Vinil Ramdev says, “Today, it’s easier than ever for businesses to reach more customers.
Arya Bina, founder and CEO of Los Angeles-based boutique digital advertising firm Kobe Digital, says that the key is in targeting the flourishing millennial population.
With more than 85% of millennials owning smartphones—and using them nearly 50 times per day, on average—companies that have embraced mobile-optimized email and social media marketing campaigns are always in their customers’ pockets.
Read on to find out how Bina built a business around helping companies take advantage of the powerful demographic trends shaping the way consumers interact with businesses.
HOW DID YOU GET INVOLVED IN THIS VENTURE? HOW DID IT ALL START?
It’s hard to put a finger on exactly where everything started. In 2010, I was running an online travel business, and in trying to promote it I began learning more and more about the different digital advertising options available to businesses. After a few years of successfully navigating the internet marketing process, friends and family members began to notice the results, and I started doing some pro bono internet marketing consulting for their ventures”.
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