‘Fonts & Feelings: Does Typography Connote Emotions?’ – HubSpot
Sophia Bernazzani says, “Think about your favorite book for a moment. How did it make you feel when you read it? Is that part of what made it such a compelling story?
My favorite book series is Harry Potter, and apart from the awesomeness that is a magical boarding school, the font in which it was published may have influenced my affection for the series.
You see, visual elements are just as important as the words on a web page or blog post. And fonts serve as a visual marketing tool for publishers to leverage when compiling their story. The font you choose ultimately plays a hand in conveying the message you want to send your readers.
In this post, we’ll explore how fonts can influence reader emotion and how marketers can use this information in their content.
Fonts vs. Typefaces: What’s the Difference?
“Font” and “typeface” are two terms that are often incorrectly used interchangeably.
A font is one particular weight and style of a larger typeface. Typefaces are categories comprised of many different fonts. For example, Serif is a typeface, and Times New Roman is a font that is part of the Serif family”.
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