Miriam Ellis says, “When America’s first star TV chef, Julia Child, demonstrated the use of a wire whisk on her 1960’s cooking show, the city of Pittsburgh sold out of them. Pennsylvanians may well have owned a few of these implements prior to the show’s air date, but probably didn’t spend a lot of time thinking about them. After the show, however, wire whisks were on everyone’s mind and they simply had to have one. Call it a retro micro-moment, and imagine consumers jamming the lines of rotary phones or hoofing it around town in quest of this gleaming gadget … then zoom up to the present and see us all on our mobile devices.

I like this anecdote from the pages of culinary history because it encapsulates all four of Google’s stated core micro-moments:

I want to know – Consumers were watching a local broadcast of this show in Pittsburgh because they wanted to know how to make an omelet.

I want to go – Consumers then scoured the city in search of the proper whisk”.

Why All 4 of Google’s Micro-Moments Are Actually Local

MOZ

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