‘4 Ways to Make Your Content Stand Out’ – CMI
Neil Patel says, “Solid content, packaged properly and promoted innovatively, is all it takes to create a blockbuster content marketing program.
You know that and I know that.
But what is that mysterious X-factor of a hugely viral piece of content that makes it ridiculously popular? Obviously, it’s a mix of many factors that depend on the business niche. There’s no one magic bullet.
Many marketers tend to think in a rut when it comes to making standout content. Either they think that a viral piece of content is simply a stroke of good luck and cannot be intentionally generated. Or they think that runaway awesome content is a simple mathematical formula – follow the steps, and voila! Viral content!
Both are true. But both are not completely true.
The complete story is more nuanced. And, believe it or not, it requires going back to the basics”.
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