Lesya Liu says, “There are so many social networks nowadays, and according to different sources, each one is the most important to your business.

Now, as a busy sole entrepreneur, or even as a digital marketing manager who’s faced with time and budget constraints, where do you invest those resources? You can’t be on every network. Well, technically you can, but that will be very inefficient, unproductive and, most likely, unsuccessful.

So, how do you find, reach, and refine your ideal target market on social media?

1. Define your target.

You’ve probably heard it so much, you are sick of this advice. Yet, there is no getting away from the basics. If you want to have a successful business, you need to know who you are trying to serve and where you can reach them with your messages.

Once you outline major demographics, dig deeper and zoom in on their needs, wants, preferences, lifestyles and pain points. Ask yourself why they need your offering in the first place. This will not only help you effectively find them online, but also powerfully craft your messages”.

5 Essentials for Connecting With Your Ideal Target Market on Social Media

Entrepreneur

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