‘5 Reasons to Ask Sales Prospects More Questions’ – Entrepreneur
Marc Wayshak says, “What do your sales prospects care about? Certainly not your product or service. In fact, all they really care about are the daily challenges they face and how you can help solve them.
Understanding this is key to crushing your sales goals. If you continue to focus on yourself, talk about your product and service and ignore your prospects’ top concerns, you’ll be stuck at the bottom of the sales ladder — forever.
Related: 6 Infallible Sales Strategies for Beating Even the Toughest Competition
The solution? Ask more questions. That sounds simple, because it is. Check out the top five pillars of questioning you should be addressing to sales prospects:
1. You’ll learn what motivates prospects.
When you ask your prospects questions to discover their deepest frustrations, you’ll know exactly how to craft a solution they actually want to invest in. You can’t find out what key challenges will motivate your prospects to buy from you unless you simply ask them.
Hone in on the obstacles and problems in each prospect’s world and look for ways you can present your product or service as a solution to those problems”.
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