Joshua Sophy says, “Does your small business have presence on Facebook (NASDAQ:FB)?

It makes sense. If everyone and their grandmother is there, your small business should be, too.

The trick is reaching all these people. And Facebook’s targeted marketing tools seemingly allow you to do just that.

It’s just that not every small business owner believes these promoted messages are hitting their marks.

According to a new survey of small business owners from Weebly, a DIY drag and drop web design company, 62 percent say their paid ads on Facebook are missing the target.

Weebly surveyed more than 2,600 self-described small business owners that sell online in some capacity. The company shared the findings of its survey exclusively with Small Business Trends.

Facebook Is the Place to be Seen

The more than 2,000 small business owners all seem in agreement that Facebook is a place to be seen. In conjunction with their Weebly-built sites, 89 percent of those surveyed said they “use Facebook in conjunction with their Weebly site to promote their business.”

Of course, the most obvious thing a small business can do on Facebook is to create a Page. From this page, a small business can share basic information, direct visitors to their own sites, share exclusive information with followers, alert customers to promotions and even sell directly to customers”.

62 Percent of Small Business Owners Say Facebook Ads Miss Their Targets, Weebly Reports

Small Business Trends

Sharing is caring