Bo Breuklander says, “Gaining relevant followers and connections on social media boosts your brand awareness. It widens the top of the sales funnel and essentially fosters greater relationships with customers. It gives content a greater weight with search engines to help increase the position of owned sites. Social channels can also become an avenue for customer service, which could limit the strain on current support staff.

There are many reasons for elevating your business’s social media presence. But how do you increase visibility with little to no budget?

1. Post more frequently

More posts equal more impressions. Posts on Facebook, LinkedIn, and Google+ have longer lifespans so once or twice daily will work in most cases. According to Moz’s Peter Bray, the lifespan of a Tweet is about 18 minutes. Kevan Lee of Buffer says they post 14 times per day but if there is not a ton of content available, five to six posts a day will work”.

Free Ways to Increase Your Company’s Visibility on Social Media

Business.com

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