Jeff Rajeck says, “2017 is here and marketers are now reviewing their priorities for the new year. This will be challenging for digital advertisers as a lot has changed since this time last year.

Some the changes which have been covered extensively include:

* Platforms – some which have risen (hello Snapchat) and others, fallen (Meerkat, RIP).
* Header bidding – which has become a significant challenger to traditional ad exchanges.
* Advertising on messaging apps – which is tipped to bring big changes to the ad market.

At Digital Cream Singapore, we spoke with dozens of client-side marketers about these changes and how they affect their agenda for the coming year.

Surprisingly, though, most brand marketers were less concerned about the latest technology or platforms and more worried about how they will use digital advertising to deliver value to the business”.

Three keys to digital advertising success in 2017

Econsultancy

Sharing is caring