‘Amazon tops 2 billion products delivered via FBA in 2016’ – Internet Retailer
Fareeha Ali says, “Sellers using Fulfillment by Amazon services grew more than 70% year over year, Amazon says.
Amazon.com Inc. hooked more sellers on its fulfillment services last year, in part because of Amazon Prime’s popularity and shipping advantages, such as lower rates and faster delivery times, for some sellers.
Amazon, No. 1 in the Internet Retailer 2016 Top 1000 Guide, announced today that more than 2 billion items from marketplace sellers were shipped through its Fulfillment by Amazon service in 2016. That’s double the volume in 2015, when the e-retailer delivered more than 1 billion items through FBA, the service in which merchants selling on Amazon’s marketplace pay Amazon to store and ship their goods. Active sellers using FBA grew more than 70% year over year, the company says. During the holiday season of November and December, items shipped through FBA grew 50% compared with the same period of 2015.
When marketplace merchants use Fulfillment by Amazon, their products become eligible for Prime shipping. That’s important for sellers because the Prime flag on products is seen by members of Amazon Prime, the $99 annual membership that gives consumers access to fast shipping options, streaming video and music, and other benefits. Roughly 45% of U.S. consumers, as of October, live in a household with an Amazon Prime customer, according to estimates from Cowen & Co. investment bankers”.
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