‘Does Content Actually Bring in Customers?’ – Entrepreneur
Amy Osmond Cook says, “Got Milk?
Just do it.
Melts in your mouth, not in your hand.
You’ve heard them before. The taglines of the Milk Processor Education Program and of Nike and M&Ms have penetrated American vernacular, influenced culture and shot product sales through the roof. Such is the power of content.
Relationships.
Content marketing, when done right, develops relationships of trust that result in new business. “Today’s content marketing is not about distracting the customer,” said Michael Stelzner of Social Media Examiner. “It’s to attract them with useful content. People then grow relationships with you because they see you as the trusted source for that particular content. This can then lead to sales.”
Related: The 4 Laws of Content Marketing
Some companies — especially legacy enterprises in industries that are slow to change — question the value of content marketing. When I work with clients, I hear everything from “Our company relies strictly on referral partners,” to “Nobody reads anymore.” Yet most of the time, companies believe conceptually in content marketing, but they just don’t know how to implement it correctly”.
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