Ben Davis says, “At the beginning of the year we take a look at current web design trends.

In our summary of what to look out for in 2017, we highlighted meaningful motion in web design. It’s a concept defined by Google, as part of Material Design.

I thought it would be useful to round up some examples of meaningful motion, so below are five examples which I’ve taken from Google’s Material Design guidelines, as well as the Material Design Awards 2015 and 2016.

There is a whole bunch of information in Google’s guidelines – on duration and easing, movement, transforming material, choreography and creative customization – so do go and check it out. The following simply serves as a taster.

And for more on this topic, check out these Econsultancy resources:

Five examples of meaningful motion in web design

Econsultancy

Sharing is caring