Jeff Rajeck says, “According to the experts, social media in 2017 will be all about live video, chatbots, and perhaps even virtual reality.

While this is the case for some brands, many social media marketers have different priorities for the new year.

Econsultancy recently held roundtable discussions with dozens of brand managers in Singapore to discuss the future of social media marketing including issues they face, trends, and best practices.

Although many were interested in new technologies and platforms, especially chatbots, brand marketers were mostly concerned about what they needed to do to adapt to the changing media landscape and how to add value to the business.

Their main interests are summarised below in a list of things which participants ‘like’ about social media – and things which they ‘dislike’.

Likes

1) Key Performance Indicators (KPIs)

Nearly all attendees on the day had moved away from social media ‘vanity metrics’ and had adopted social media KPIs. Some of the KPIs were just to gauge individual performance, but others they reported upwards to the business”.

Five things social media marketers like (and five things they don’t)

Econsultancy

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