‘Four ways to optimise mobile copywriting for a superior UX’ – Econsultancy
Nikki Gilliland says, “In the past couple of years, it’s become more important than ever for websites to be mobile-friendly.
With two updates to Google’s algorithm, both of which centre around favouring mobile-optimised sites, those that ignore this now risk a significant impact to search rankings.
Copywriting is undoubtedly a big part of the mobile experience – so how can brands get their message across on smaller devices? Here are four tips.
And if you want to improve your copywriting or mobile knowledge, check out Econsultancy’s training courses.
Consider the user context
Effective mobile copy does not just consider the user – i.e. who the person is or what they know about the brand or company – it also considers the context that they are in. This means where they are, what device they are using and even their state of mind”.
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