Tracy Maple says, “Online sales for the November-December period jump about 11% as totals hit a record $91.7 billion, according to Adobe. On desktops, web sales increase 11.9% to $63.1 billion, data from comScore shows.

Online sales hit their targets this holiday season, with e-commerce sales increasing by double digits year over year, according to data released today from Adobe Inc. and web measurement firm comScore Inc.

U.S. online sales totaled $91.7 billion, up 10.5% from $83.0 billion in 2015 and slightly higher than Adobe Digital Insights’ projection of $91.6 billion for the Nov. 1-Dec. 31 period, Adobe says. Of the 61-day holiday period, 57 generated more than $1 billion in sales, says Adobe. Findings are based on 24.6 billion visits to retail websites and Adobe says it measures 80% of all online transactions from the top 100 U.S. online retailers as ranked by Internet Retailer.

Consumers making online purchases on desktop and laptop computers spent $63.1 billion during the 2016 holiday season, up 11.9% compared with $56.4 billion in 2015, comScore said Thursday. Desktop online spending exceeded $1 billion on 30 days during the holiday period compared 16 days that hit the $1 billion milestone in 2015. U.S. e-retailing’s first billion-dollar day occurred on Cyber Monday in 2010 (Nov. 29).

Mobile sales are expected to push online sales growth figures for the November-December period to the upper teens, according to comScore. “We saw strong mobile commerce spending in November, with mobile’s share of total e-commerce coming in well ahead of the 20% mark it reached in Q3,” says comScore CEO Gian Fulgoni”.

Holiday e-commerce sales slightly exceed expectations

Internet Retailer

Sharing is caring