‘4 Ways You Can Advertise Your Business’ – Small Business Trends
Megan Totka says, “When done correctly, advertising can attract new customers, build sales to boost your bottom line and enhance your reputation. This is why more than $180 billion were spent in advertising in the United States in 2015. With so many digital tools available, it can be hard to know where to start. As you work to drive additional traffic to your website, take a look at these ways you can market your small business.
How to Advertise Your Business
Display Advertising
Businesses use display ads to highlight their products on websites in a variety of formats such as video, text, audio and images. Display ads share a common goal: to expand your online visibility and sell more products online. Two forms of display ads that drive results and get a positive response from Web surfers are pay-per-click ads and banner ads.
PPC advertising works really well with small budgets, yet business owners often ask themselves, “What is PPC and why should I use it?” Essentially, pay-per-click allows you to pay to get visitors to your site instead of earning those visits organically”.
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