Gilad Bechar says, “Now that 2017 is here, it’s time to start planning your mobile strategy for the year.

If you think mobile success is about landing pages and app install ads, I have some news for you: In 2017, your mobile marketing strategy will have to include a lot more than just an advertising plan for your app. No, it won’t inflate your mobile marketing budget — it’ll just make it a lot more effective.

1. Product road map

The strategic product road map must include the development and incorporation of marketing-related features in the app itself, but not only that. An effective onboarding strategy is required for user retention and engagement, as is a push notification strategy that connects with your users at the perfect time, with the right content.

In addition, features like social media sharing integration, deep linking schemes, in-app measurement and tracking of user behavior and engagement — all demand that your mobile marketing strategy and product development plans go hand-in-hand.

2. Data-driven user acquisition

Simply throwing money at install ads is ineffective, and many app marketers are beginning to understand that. Success must be quantified in terms of ROI and user value. To do this, you must consistently and effectively measure and optimize your ad-buying efforts to reach ROI-positive users at the lowest CPI possible”.

7 key components to a winning mobile marketing budget in 2017

Marketing Land

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