Greg Sterling says, “The final holiday online shopping tally is out. According to Adobe, total e-commerce sales (November 1 to December 31) hit $91.7 billion, representing growth of 11 percent year over year.

Out of 61 shopping days in the period, all but five saw at least $1 billion in online revenue. Traffic to retailers was split evenly between the desktop and mobile but sales still heavily favored the PC. Mobile devices accounted for 31 percent of sales and the desktop generated 69 percent according to Adobe’s estimates.

Simultaneously comScore released desktop commerce data for the same period. The firm said that US consumers spent roughly $63.1 billion online during November and December, which is very much in line with the PC component of the Adobe figures. Mobile totals were not in the comScore data.

Cyber Monday, November 28, was the largest single day of online spending generating $2.7 billion, comScore reported. However overall holiday retail sales exceeded $1 trillion according to various estimates. That means e-commerce was just over 9 percent of the total”.

Final holiday figures: $92B in e-commerce, omnichannel retail had big share

Marketing Land

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