‘How Content Really Gets you Higher on Google’ – Business.com
Raphael Locsin says, “The phrase ‘content is king’ remains seminal in the world of digital marketing, after a series of evolutionary, Google algorithm updates have combined to change the way in which websites are ranked. Instead of being driven by quantity, rankings are now determined largely by the quality and insight of published content along with its relevance to specific keywords and landing pages.
Despite this, the description “content is king,” is slightly misleading for brands and marketers alike. After all, there are other prominent, would-be rulers in the field of digital marketing, while content on its own, is extremely unlikely to deliver higher rankings (particularly in relation to competitive keywords).
It is fair to surmise that content underpins most of the other elements that contribute to higher rankings, however, while its diversity, quality and relevancy are also key metrics that Google uses when appraising specific websites. In this respect, it is perhaps more fitting to describe content as the king-maker in the field of digital marketing, as it retains the power and influence to drive your overarching campaigns and optimize each individual element”.
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