Steve Rayson says, “During my recent content research I came across the ultimate social media marketers quiz. Here are three questions I have for you about this quiz:

  • How many shares did the quiz get?
  • How many people viewed the quiz?
  • How many sites linked to it?

The answers are almost 8,000 shares, 5,500 views, and zero links. Yes, more people shared this quiz than viewed it and not a single person linked to it.

My next question is: Does the quiz drive traffic, build authority, and help conversions? It seems unlikely. By contrast, an article on content shock by Mark Schaefer received far fewer shares than the quiz (4,700), but gained links from over 900 domains. His post continues to attract new links and drive traffic every week”.

Shares Are Not Enough: How to Amplify Your Content and Build Links

Content Marketing Institute

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